Roles 4 All

Towards the end of 2008 Crunch Creative were asked to design the brand identity and website for the ‘Roles 4 all’ campaign. The Roles 4 All program has been created by Plymouth based Learning and Training company PSC. Roles 4 All aims to promote equality and diversity in the workplace through training programs and apprenticeship schemes.

Combining together equality and diversity drive an organisation to comply with anti-discrimination legislation as well as emphasising the positive benefits of diversity such as drawing on a wider pool of talent, positively motivating all employees and meeting the needs of a wider customer base.

As part of the promotion campaign and following on from the brand and web design, crunch have produced a poster and leaflet to go to employers, schools and colleges to promote the Roles 4 All campaign. 

Click here for more information on Roles 4 All.

Petabytes Logo

Cheltenham based Petabytes commissioned Crunch Creative to design their new logo. Petabytes are a new company of IT consultants specialising in the storage and use of data. The company works with financial institutions in the UK and abroad and also have clients from the automotive and manufacturing industry.

Petabytes required a logo that defined the company’s vision and direction and signified bring order to chaos and keeping control of rapid data turnover of complex data.

Through a series of visuals and design development and whilst working closely with the petabytes team, crunch evolved the brand identity into a finished logo that reflects strength and order through the boxes of the brand connected by paths to the petabytes typography. The use of the slab serif font echoes the brand mark geometrical shapes and reinforces controlled and orderly nature of the business.

Multihull Review

Multihull Review the subscription only specialist magazine for multihull enthusiasts have published 6 editions a year for the last 4 years. These printed editions carry important information to their readers including industry news, marine products, boat tests, racing news and a host of other features relating to sailing and multihulls.

2009 sees the transition from a by-monthly printed format to monthly digital editions and in order to reflect this the design has been revamped and refreshed to help compliment the digital environment. The magazine utilises youdo page turning software and includes rich media including video and flash to bring the magazine to life. This also means more pictures, bigger typography and without restriction on page usage the articles have more space to breath.

For those who still enjoy having a magazine in their hands, a quarterly digest will be printed collating key articles published in the online magazine.

To see the latest edition of the online magazine click here.

RTG ICTA Advert

Crunch Creative were commissioned by RTG International to produce an advert for the ICTA show in London. The advert needed to reflect the corporate styling of RTG’s marketing materials and reflect the quality and diversity of the products produced for the travel industry.

With a client list that includes Egypt Air, Emirates and Virgin Atlantic the key to the advert was to show the attention to detail, design and quality of production to items produced by RTG.

For more information on RTG click here