Crunch Creative have just finished and launched the new block design website for Cornish Jewellery and Product designers Block. The content managed e-commerce website allows the block team to sell online to retail customers but also encourage their trade customers to order or buy online. The main objective for the site was to show the products in-situ and show how they compliment other products produced by block. The strong use of colour matched with the in-situ photography allow the site to show off the products to their true potential.

To see the website in action visit www.blockdesign.co.uk

Crunch Creative were commissioned by South West Accountancy firm Riley to deliver a re-brand program that included the company logo alongside business and marketing materials and the company website. The development of the brand was based around using free flowing typography that has strength and depth and focussing on bringing the plus symbol away from the brand name more and moving it to the right to echo ‘Riley adds’…

This was accompanied by a new strap line of ‘Information Interpretation Intelligence’. Riley offers more than filing a companies tax return and their modern approach to business is echoed through the strap line.

Crunch Creative continue to work with Riley and are currently working on the new website which is due for launch soon.

The Blue Mile

Crunch have successfully implemented the brand identity and website for the blue mile. The UK’s newest mass-participation event is designed to engage people actively with our blue environment.

Two brand identities have been developed over 3 months including a corporate leading brand supported by an illustrative sub brand that will be used across all marketing devices. Crunch also implemented the design and production of the website which links through to display all the blue mile twitter feeds, youtube video, flickr photo’s and latest news.

In addition to this work crunch also worked closely with the blue mile team to develop display graphics for the launch event held at the Mayflower steps on Plymouth’s Barbican. Indoor exhibition graphics were designed and produced for the official launch, whilst a large format graphic arch was produced for the official media launch which was attended by Beijing windsurfing Olympic medallist Bryony Shaw, 2009 Vendée Globe yachtswoman Sam Davies and freediving world record holder Sara Campbell.

To find out more about the blue mile visit www.thebluemile.org

Tree Surfers Brand

Crunch Creative were commissioned by Tree Surfers to develop their new brand identity for the high ropes adventure course at Tavistock. The brand needed to reflect the adrenalin fueled nature of the course and sit comfortably in the x-games environment. With a street edgy feel to the logo but emphasising the natural elements of the course a simple brand identity was formed and applied to signage and sales literature. To find out more about Tree Surfers visit www.treesurfers.co.uk

Roles 4 All

Towards the end of 2008 Crunch Creative were asked to design the brand identity and website for the ‘Roles 4 all’ campaign. The Roles 4 All program has been created by Plymouth based Learning and Training company PSC. Roles 4 All aims to promote equality and diversity in the workplace through training programs and apprenticeship schemes.

Combining together equality and diversity drive an organisation to comply with anti-discrimination legislation as well as emphasising the positive benefits of diversity such as drawing on a wider pool of talent, positively motivating all employees and meeting the needs of a wider customer base.

As part of the promotion campaign and following on from the brand and web design, crunch have produced a poster and leaflet to go to employers, schools and colleges to promote the Roles 4 All campaign. 

Click here for more information on Roles 4 All.

Petabytes Logo

Cheltenham based Petabytes commissioned Crunch Creative to design their new logo. Petabytes are a new company of IT consultants specialising in the storage and use of data. The company works with financial institutions in the UK and abroad and also have clients from the automotive and manufacturing industry.

Petabytes required a logo that defined the company’s vision and direction and signified bring order to chaos and keeping control of rapid data turnover of complex data.

Through a series of visuals and design development and whilst working closely with the petabytes team, crunch evolved the brand identity into a finished logo that reflects strength and order through the boxes of the brand connected by paths to the petabytes typography. The use of the slab serif font echoes the brand mark geometrical shapes and reinforces controlled and orderly nature of the business.

Multihull Review

Multihull Review the subscription only specialist magazine for multihull enthusiasts have published 6 editions a year for the last 4 years. These printed editions carry important information to their readers including industry news, marine products, boat tests, racing news and a host of other features relating to sailing and multihulls.

2009 sees the transition from a by-monthly printed format to monthly digital editions and in order to reflect this the design has been revamped and refreshed to help compliment the digital environment. The magazine utilises youdo page turning software and includes rich media including video and flash to bring the magazine to life. This also means more pictures, bigger typography and without restriction on page usage the articles have more space to breath.

For those who still enjoy having a magazine in their hands, a quarterly digest will be printed collating key articles published in the online magazine.

To see the latest edition of the online magazine click here.

RTG ICTA Advert

Crunch Creative were commissioned by RTG International to produce an advert for the ICTA show in London. The advert needed to reflect the corporate styling of RTG’s marketing materials and reflect the quality and diversity of the products produced for the travel industry.

With a client list that includes Egypt Air, Emirates and Virgin Atlantic the key to the advert was to show the attention to detail, design and quality of production to items produced by RTG.

For more information on RTG click here

Soccer IQ Issue 02

Crunch Creative Design have just finished the design and production of the latest edition of sport IQ soccer digital magazine. This month’s edition is feature rich showing animated drills and video’s of strategy, game drills and training scenarios.

This is issue 02 of the magazine which is aimed at coaches of soccer teams from 5 year olds through to adults and has so far been well received from those involved in the industry.

To view the latest edition of this magazine click here.