Back in September Crunch were appointed by Mountfield to design and produce the new packaging for their line of lawnmowers sold through B&Q. The new design has been developed to clearly communicate to consumers the quality, heritage and features of the lawnmowers, updating the overall feel of this well established brand.

The new packaging will be in B&Q stores in the winter and marks the first step in driving the brand forward into 2012.

The packaging is accompanied by a short form product brochure that show’s all machines available in store and for home delivery.

mountfield

SP535HW

SP454

HP454

Brochure spread

brochure outside

brochure inside

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Since appointment Crunch has changed the look, feel and messaging of all marketing materials at each stage of the buying cycle and as such provide a cohesive solution that delivers a straight forward messages.

The campaign to date has included; portable exhibition design for internal spaces, portable exhibition trailer design for outdoor events, adverts, company brochure, company stationery and full content managed website.

For more information on Eco Concepts visit the website www.ecoconcepts.co.uk

CMS Website Design & Production

Vehicle Livery Design & Artwork

Outdoor Exhibition Trailer

Company Stationery Design & Artwork

Exhibition System Design & Artwork

Leaflet Outside Pages

Leaflet Inside Pages

Advert Design & Artwork

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It is a biannual magazine containing comprehensive information, articles, offers and listings for all discerning food and drink lovers in the region. It is distributed free to tens of thousands of homes, hotels and businesses in Plymouth and the surrounding areas.

Crunch Creative have been working with the menu guides since the first edition. The 10th edition has been designed and printed and is being distributed now to 20,000 homes.

If you’re interested in eating out in Devon & South East Cornwall, take a look at the menu guides online click here.

DP are a well established team of management consultants based in Covent Garden, London who are at the very top of their game in servicing the public sector.

Crunch Creative were approached to develop a brand strategy for rebranding and to pull a focus towards the public sector in it’s appeal without alienating the public sector audience.

The sting in the tail was a tight deadline without compromising on the necessary processes involved in defining the brand, tone of language and in executing the logo design.

A series of flexible strap lines were developed that could be applied and tailored to the individual programmes offered by DP whilst working together as a consistent unit.

The result is a very different brand that is all about open communication and engagement. Typographic strength combined with corporate colouring promote and enforce the companies history and standing within their industry.

The new brand identity was also applied to key marketing and sales tools that were required for an exhibition taking place at the end of May, including: course based/company brochure, sample course guides, training course folder inserts, powerpoint presentation templates, business stationery and a holding page for the website…….all in 30 days!!!

Next step: map out the necessary marketing materials to target new business within the private sector and a new content managed website to enable the DP team to consistently, quickly and effectively communicate with their clients and offer a rich resource of information and guides to improve business performance.

Forest Produce are a Devon based supplier of fresh produce to Hotels & Restaurants across Devon, Cornwall & Somerset.

The initial figures since the brochures have been distributed show a 20% increase in sales on the same period last year.

The brochure design highlights the FP product range in a clean and concise way and presents products to customers that they did not know were supplied. It’s the first step on a long journey of communicating effectively what Forest Produce offer and redefining their brand and market position within the industry.

The updated brand identity has also been applied to business stationery and marketing monthly specials. We look forward to continue working with Forest Produce and start planning for the next brochure!!

After being recommended by consultant ‘The Design Insider’, Crunch Creative were selected to design and implement a simple content managed website that adhered to the comprehensive brand guidelines supplied by leading branding agency Lloyd Northover.

A flexible grid system is the basis for this design which focuses on delivering key content to interested parties on both a business and leisure level. All content on the site is controlled by the Positively Plymouth admin team through an easy to use online editor, this enables the team to keep the site current and updated to ensure users are kept well informed.

Positively Plymouth is bringing people and organisations together in Plymouth.  It’s a clear way of defining what Plymouth is really about to visitors and investors.

It is owned by Destination Plymouth, the public private partnership responsible for the marketing of Plymouth.

Plymouth offers a rapidly changing environment combined with a new found confidence. Their approach to marketing and place management harnesses that dynamic environment to provide investors and visitors with a true and unique sense of the city and its value.

For that reason Positively Plymouth is not an agency’s impression of Plymouth: it is a reflection of what the community really feels about itself.

For more information on Positively Plymouth and to view the site please visit www.positivelyplymouth.co.uk

The new identity has been designed as soccer-iq gears up to it’s official launch later on this year. Soccer-iq is primarily a digital magazine aimed at not only coaches, development officers, teachers and trainers but also individuals who are keen to improve and get smart with their game.

To accompany the magazine a new website will be delivered with new and relevant content highlighting drills, training programmes, skill sessions, video and audio as well as a more light hearted look at the footballing world.

Crunch Creative were selected to develop the brand and work closely with the soccer-iq team in implementing all the collateral which follows including website, magazine and merchandise.

More information about soccer-iq will be appearing here as we get closer to the official launch.

Conrad will kick off the program in 4 weeks time with the first qualification event, La Solo Les Sables Massif Marine, starting in Port Olona, the home of the Vendée Globe. Conrad will be returning to Les Sables d’Olonne almost six years to the day when he started his last single-handed race, the Vendée Globe in 2005.

After an impressive 7^th finish overall in the Vendee Globe Conrad switched to multi-hull racing skippering the Extreme 40 “Motorola” in the inaugural Volvo Extreme Series, as well as being a regular competitor in the Archipelago Raid finishing 4th overall in 2008 with Ryan Crawford. Offshore, he has kept his weather and tactical knowledge sharp by navigating for ex CYCA Commodore, Matt Allen onboard his yacht “Ichi Ban”, with strong performances over the last four in the tough Sydney Hobart race.

The Solitaire du Figaro is known as the “unofficial world championship of single-handed offshore racing”. It comprises a multi stage race of four legs encompassing the English Channel and Irish Sea, covering nearly 1,695 nautical miles.  Identical Figaro Bénéteau 2 yachts sailed by some of the world’s best sailors make this a marathon on the water combining tactics, strategy and weather analysis with close contact racing.

Since 2010 Conrad has been training with the Artemis  Offshore Academy as an Associate Member onboard their Figaro’s and has recently secured Bernard Stamm’s Figaro Beneteau which  he will base in Plymouth Yacht Haven Marina while training for the season ahead. The Artemis Offshore Academy is a Centre of Excellence dedicated to developing British offshore solo sailing. The Academy is based in the winter at the prestigious Figaro training Centre D’Entrainment Méditerranéen in La Grande Motte.

Looking forward to the Solitaire du Figaro Conrad commented, “The Figaro circuit is one of the most important elements of a professional Vendée campaign and I feel ready to take it on. I’m under no illusions just how good the top guys are and I look forward to learning as much from my participation this year as possible.”

The new website makes full use of open source CMS to enable Conrad’s team to update the website regularly and easily as the season unfolds utilising powerful web applications and harnessing social network technologies to keep users informed whilst reinforcing and building on the Conrad Humphreys brand.

Visit conradhumphreys.com

Forest Produce based in North Devon supply the best ingredients available today for those whose reputations rely on uncompromising standards, quality and reliability.

The first consideration of all good chefs is the ingredients. Get those right and your fundamentals are secured. That’s where Forest Produce comes in.

Crunch Creative are currently working on the new design ready for the catalogues release before the end of the year.

Plessey Semiconductors Ltd. is a privately owned British electronics company that develops and manufactures robust, innovative products for the communications, industrial and medical instrumentation and high-reliability markets.

Key materials include; direct sales tools comprising of folders, technical data sheets and company brochure. Stationery, short form catalogue, website (launching November 2010), advertising, exhibition displays and the formulation of the plessey brand guidelines.

If you would like to find out how Crunch Creative can work with your business in establishing a cohesive design and marketing campaign, contact us via the contact section of this website.