Dare to be different
It doesn’t matter what size of business you are, having a well defined brand strategy gives you the blueprint to create stronger connections to your customers and develop a positive culture with your employees.
What we do…
BRAND DEFINITION WORKSHOP
Suited to small businesses looking to define the foundations of their brand.
Typically last’s half a day and delivered online using Miro interactive white boarding to deliver the workshop content and capture output whilst gathering all participants together over zoom, teams or a video conferencing tool of your choice.
What we cover:
What your business does
Your purpose
Aspirational timeline of the business
Desired brand perception
Who your customers are
Your brand principles/values
The output of the session will be provided as a presentation deck and supplied to you within 24hours of workshop completion.
BRAND STRATEGY WORKSHOP
Suitable for small to medium sized businesses looking to create a brand strategy to outmanoeuvre the competition.
Typically spread over two day and delivered online using Miro interactive white boarding to deliver the workshop content and capture output whilst gathering all participants together over zoom, teams or a video conferencing tool of your choice.
What we cover:
What your business does
Your purpose
Your mission and vision
Your customer identity
What are your customer aims
Competitor analysis and your brand onliness
Building your brand tribe
Your brand principles/values
Brand personality
The output of the session will be provided as a presentation deck and supplied to you within 48 hours of workshop completion.
BRAND STORY WORKSHOP
Suited to all businesses in developing your brand as an actionable seven part story framework, based on the universal story points all humans respond to. The actionable framework allows companies to be consistent with simple, meaningful messaging across all marketing materials. Implementing a story brand strategy will transform the way you talk about who you are, what you do and the added value you offer your customers.
What we cover:
01: Define the character – Your customer is the hero, not your brand
02: Characters problem – The problems you help to solve
03: The guide – That’s your brand and how you help
04: Give them a plan – People trust guide’s with a plan
05: Take action – Define the calls to action
06: Avoid failure – The pitfalls our hero (customer) dodges
07: Ends in success – How your brand helps your hero (customer) succeed.
The output of the session will be provided as a presentation deck and A2 wallposter, supplied to you within 48 hours of workshop completion.
Brand Strategy
Crunch is a Level C certified Brand Strategist agency, trained by branding legend Marty Neumeier. Our workshop’s are designed and facilitated to engage owners and senior management teams, exploring your business, your customers and bridging that gap through a well crafted strategy.
Your brand is defined in the minds of others, it’s how people think and feel about your business and it’s not something you can control….but it is something you can help to influence.
So what’s a brand?
- A brand is a person’s gut feeling about a product, service or company.
- It’s your commercial reputation, making it easier for customers to choose your offer over a competitors.
- A collection of materials both visual, written and action’s that help individuals to construct their own narrative.
- A valuable asset that must be created, nurtured, maintained and protected.
What is a brand strategy?
- Brand strategy is delivered through a series of strategic moves and are never static
- An ever evolving plan, helping you gain competitive advantage through ‘radical’ differentiation
- Radical differentiation is meaningful and constitutes your own category of business
- Define, own and defend your business category in the minds of your audience
The purpose of a brand strategy
- To grow your number of customers
- To generate more revenue from each of your customers
- To keep your best customers for as long as possible
- To increase your profit margins
Where we come in…
Over the last 10 years we have created and facilitated our own workshops responding to the demands of the business we are working with and the challenges they face. Drawing on this experience we have created three levels of brand workshop’s that are tried and tested. Each workshop results in an output deck that you can implement in-house. Use it to; review your current messaging and brand perception, align your business making decisions and foster your internal culture. Use it as a design framework; with your current marketing and design agency, your internal designers or choose to activate campaigns and refresh your marketing using Crunch design.
The most important part is that once agreed you take action and follow the guidance of the strategy through all customer touch-points.